Carpets and soft furnishings will get dirty, that is an inevitable fact of life. Carpets are going to be affected by everyday contact from foot traffic and airborne soiling. The dirt affecting soft furnishings also comes from the air but additionally from the clothing of people using it. The exact nature of this dirt may not always be identified easily, some carpets for instance are sold on their “soil hiding” qualities.
The wearability of carpets and soft furnishings can be reduced significantly through the lack of quality maintenance procedures that should include “deep” cleaning as a part of a regular programme.